Skillz Developers Generate Eight Times the ARPDAU and Nearly Double the Time Users Spend in Game
Mobile Game Developers Integrate with Skillz to Tap into Projected $4 Billion eSports Business
Skillz, the worldwide leader in mobile eSports, today announced that its game developer partners are achieving more than eight times the mobile gaming industry’s average revenue per daily active user (ARPDAU) and nearly two times the average time spent in game.
Traditional monetization efforts can sometimes hurt the user experience, but by implementing competitive eSports tournaments, developers were able to increase revenue, attract new users and better engage their existing players. Developers who have integrated Skillz tournaments are generating $0.92 in ARPDAU, which is over eight times the industry average of $0.11. The ARPDAU of top games using the Skillz platform is as high as $1.59.
In addition to revenue, Skillz developers also beat industry averages for time spent in game. Skillz players spend an average of 58 minutes a day competing in tournaments. This figure is nearly double the 33-minute casual mobile gaming industry average.
“From a developer standpoint, we’ve seen that implementing eSports tournaments is one of the most powerful tools for increasing engagement, retention and revenue,” said Yonatan Erez, CEO and founder of Ilyon Dynamics, and the creator of the successful Bubble Shooter games on mobile. “With the superior product provided by Skillz, we were also able to increase day one user retention by 21 percent and day 30 retention by 19 percent, leading to a thriving and immersed community.”
eSports are on track to become a $4 billion business by 2018. By integrating eSports tournaments into their games now, mobile developers are gaining a first mover advantage and staying ahead of the next big trend in mobile gaming. The Skillz Tournament Management System (TMS) allows developers to quickly and easily start running eSports tournaments, and provides competitive infrastructure that would normally cost a developer millions of dollars and multiple years to build themselves.
“eSports are often associated with first-person shooters and multiplayer online battle arenas, but the industry is evolving beyond its initial genres. We built Skillz to bring eSports to the 2.1 billion mobile gamers worldwide, and enable all developers to create sustainable businesses while providing players with more meaningful competitions,” said Andrew Paradise, CEO and founder of Skillz. “Multiplayer competitions are the next evolution of mobile gaming, and seeing our game developer partners reach new heights using Skillz technology validates the power of mobile eSports to build the future of gaming.”
Developers interested in implementing the Skillz Tournament Management System can visit www.skillz.com/developers or email email@example.com. Players interested in competing can visit www.skillz.com on their mobile device.
Skillz is the worldwide leader in mobile eSports, having hosted more than 70 million tournaments for players in over 180 countries. Skillz allows game developers to seamlessly integrate eSports competitions into any mobile game, making eSports accessible to the world’s 2.1 billion mobile gamers. As the eSports provider for over 1,600 game studios, Skillz accounted for more than 20% of all eSports prizes awarded in 2015. Founded in 2012, Skillz has offices in San Francisco and Boston and has raised over $28 million in funding from investors including the owners of the New England Patriots, Milwaukee Bucks and New York Mets. To learn more, visit www.skillz.com.