Skillz Takes on Casual Connect USA 2017!
Earlier this month, Skillizians Andrew, David, and Michael flew up north to Seattle, Washington to attend Casual Connect USA 2017.
Held by the Casual Games Association, the international trade association for casual game professionals, this annual event is a great chance to learn about up-and-coming gaming innovations, meet fellow industry players, and represent Skillz and our disruptive mobile eSports platform.
Michael, an Account Executive, thought that the keynote presentations and workshops were extremely valuable for casual gaming industry education, but his favorite parts of the conference were the Indie Developer Showcase and the multitude of networking opportunities.
“I enjoyed speaking to a lot of different developers on where they thought the gaming industry was headed and how they were working to compete in an increasingly saturated market,” recalls Michael. “I even had the chance to chat with the guys from Topstitch Games, whose game ‘Treadnauts’ won Best Multiplayer Game in this year’s Indie Showcase. I loved that so many indie developers were building these awesome multiplayer games, because I could imagine a lot of those titles coming to the competitive mobile scene.”
Our CEO and founder, Andrew Paradise, also spoke onstage as part of a panel entitled “How Mobile is Democratizing eSports.” Joining Andrew on stage were some of our game developer partners, including Tim O’Neil of Tether Studios (the maker of Skillz titles like Cube Cube, Solitaire Cube, and Pipe Cube) and Matt Fossati of Game Masons (the studio behind Skillz games like Mini Golf Stars!).
“We see really incredible back-end retention,” said Tim on stage about Tether’s Skillz-integrated games. “The cohorts that [have been playing for] eight to nine months [show] 95-105% retention. They stick around and, sometimes, lapsed players come back. It’s really steady.”
Tim’s statement regarding Tether’s 95-105% back-end retention on Skillz-enabled games led the panel’s moderator, GamesIndustry.biz Editor-in-Chief Matthew Handrahan, to respond, “Wow. I haven’t heard those kinds of figures in almost any game.” Indeed, it’s an exciting time for mobile eSports – Skillz developer partners see an industry-leading D30 retention increase of 24% on average.
Thanks for having us, Casual Connect USA – we’re already looking forward to next year! Read more event recaps, culture pieces, and Skillz news on our blog, and check out more Skillz-powered games at games.skillz.com.